This situation, however, is more complicated than just one side choosing to see the worst in a CEO’s comments. Let’s look at the other perspective. Whether fair or not (I haven’t seen the numbers), there is a perception among many that Marvel is not promoting Shang-Chi as aggressively as it has other MCU releases. This is important because there are many who feel the success or failure of Shang-Chi will have a tremendous impact on what budgets look like for future films with majority Asian casts and also on popular culture in general. So, in that sense, while this might be just the next movie coming from Disney, it’s, in other ways, one specific movie that has a lot of pressure to do well. The word "experiment" also isn't exactly a word with a lot of positive connotations either, and I don't think there's anyone who necessarily wants years of hard work to end up being used as an experiment. So, at minimum, it was not a particularly thoughtful choice of words.

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